How Switching to Retail Zipline Got American Eagle Outfitters Inc.’s Communications Back on Track
If there’s a lesson for retailers in Covid-19, it’s that businesses need to stay agile and constantly evolve. Amid changing buying behavior and digital transformation, continuing with the status quo, whether it’s e-commerce technology, customer fulfillment options or back office platforms could be the difference between success and failure.
Taryn Racin, Communication Manager at American Eagle Outfitters Inc., was challenged to improve communications with stores, and she knew it couldn’t happen on her existing platform. She didn’t let the fact that the company was under contract with another vendor get in her way of finding a better solution for her field leaders.